A boutique full-service research agency equipped to handle highly customized research projects across the Asia Pacific region from our offices in Singapore and China.

We have worked with...

Market Entry

Helped 5-hour Energy launch its new product in Singapore by understanding its target customers and the competitive landscape


Branding for a Health Promotion Board nation-wide campaign encouraging healthy lifestyle habits for a Singapore government agency

Concept Testing

Testing of new product packaging, advertising campaign and brand message before S26 formula milk brand was relaunched

Work with us

Product & Concept Testing
Understanding perceptions & appeal of new product or concept ideas
Usability Research
Identifying use cases and optimising the digital experience

Our methodologies. Here are some of our research tools:

Customer Journey Mapping
Identifying key touch points & drivers on the path to purchase
Brand Health
Tracking brand awareness and perceptions within the competitive landscape
B2B industry studies
In-depth industry understanding through stakeholder and customer engagement to inform marketing or policy decisions